As photographers, we love working with other creatives in the industry to develop high quality work; while as creatives, we love developing long lasting relationships with clients who trust us in curating content for their marketing needs. Working with Appointed has been the best of both worlds.
When Suann Song [founder + creative director of Appointed] first got in touch with us —thanks to the plug Carl Maynard— she wanted to bring our personal touch into Appointed's current creative style. She was pleased with our previous work for other local DC brands and was eager to start collaborating with us. We quickly set up a shoot to get the final imagery done. Suann chose Locale's workspace because of the bright natural light and unique textures, making it easier to shoot the images she needed, and to produce original content with our unique creative touch.
During the shoot, we wanted to focus on creating imagery for Appointed's new lookbook as well as capture some unique product images for social media. For the lookbook, we decided to use a vintage desk, embellished with cracks and coffee stains. This background gave the images a rough look while highlighting the product. The natural light was a welcomed touch.
Appointed was founded on the idea of creating practical, beautiful and handcrafted desktop goods made from the best materials. As they describe on their about page, each of the "Appointed goods are designed to elevate the work experience". Because of this, we wanted to tie in a more personable approach and showcase their products being used in a real life setting. To accomplish this task, we contacted Dylan, a friend of ours who spends some of his free time developing his hand calligraphy skills using quality inks and paper. The idea was to have him write, doodle, sketch, or do whatever it is he does during his free time.
Lastly, while I was wrapping up some of the lookbook shots, Tim and Carl explored the building and captured some additional images [see below]. The idea behind these photos was to capture the products being used on the move, rather than in a more structured space.
We had a great time working with Appointed and Suann. We look forward to meeting again and creating more unique content for Appointed's digital and print needs.